Research, Report & Profiling Services by IPOdesktop.com Pet Ecology Brands, Inc. (PECD.PK) SPCA's 2008 Best of the Best Award for Excellence in Cat Litter http://petecology.com/

Stock symbol: PECD.PK……………..…………………………....….….………………..Float 6.6mm Stock price 3/18/08: $.51….………...Common shares 12/30/07: 19.7mm (issued & outstanding) 52 week low/high: 0.51 to $5.28 ………….…….…………Equity market capitalization: $10.45mm

Recent News…..Stock Price…..Chart…..SEC Filings

RECENT DEVELOPMENT

. Raised $1.35 mm to pay and restructure debt; Financing With Tricon Holdings, LLC and Texas Atlantic Capital Partners . SPCA's 2008 Best of the Best Award for Excellence in Cat Litter . Launches National Television Advertising Campaign

STOCK LISTING PLANS

. Preparing to graduate to the OTCBB . In the process of becoming Nasdaq compliant, especially regarding an independent board of directors and an independent audit committee

BUSINESS (Organic Ultra Light Weight Cat-Litter)

The Only Patented litter products with (Ultra Light Weight & Sickness Indicator), especially for cats but can be applied to other animal segments . Developed -- diagnoses urinary tract infections. In-development -- diagnoses diabetes . Fourteen pound equivalent (clay) cat litter with a net weight of only two pounds . Bio-degradable . 100% All Natural . The only patented organic cat litter

SALES & MARKETING PLAN

Develop recurring revenue from (The only cat litter that can be sold online because of its weight) . Veterinarians Direct Programs . Large pet specialty chain stores . Very large retailers . Home delivery direct marketing

Address: .14822 Venture Dr., Dallas, TX 75234 Telephone: 972-759-8080, Fax: 972-759-8083 CEO/President: Ralph J. Steckel, CEO/President Web Site: http://www.petecology.com/ State or other jurisdiction of incorporation or organization: TX Transfer Agent: Transfer Online, Investor contact: Bob Salluzzo, 972-759-8080

MARKET ($2.7 Billion Globally)

Presently it is estimated that 100,000 cats are diagnosed with urinary tract infections each year. Further, cats over four years of age have a 68% possibility of having recurring problems with lower urinary tract infection. PECD’s "Pet Ecology Perfect Litter Alert" permits early detection of sickness thereby allowing cat owners to seek diagnosis and treatment as early as possible. Treatment for FLUTD generally involves a blood test confirming the infection followed by a regimen of antibiotics or in some instances surgery.

Since all of PECD’s cat litters are biodegradable, they significantly lessen environmental problems caused by dumping clay based litters into landfills. This is becoming a bigger problem throughout the country because clay does not dissipate in a landfill, it expands. In contrast, PECD’s biodegradable products can be safely and effectively flushed down a toilet into a sewer system, or into a septic system.

PRODUCTS

Pet Ecology brings a fresh face to the cat litter market. PECD provides a product that is environmentally-friendly, with an additional health benefit for cats and owners.

Pet Ecology's Perfect Litter Cat Litter is lightweight and bio-clumpable; it can even tell when a pet cat is sick with a possible urinary infection. Perfect Litter serves as an early detection indicator for Feline Lower Urinary Tract Disease (FLUTD) with a patented sickness-indicating, color-change reactor in the litter.

Unlike traditional clay-based cat litter brands, Perfect Litter is made with all natural and biodegradable minerals, making it environmentally friendly to landfills. A recipient of the 2008 SPCA’s Best of the Best Award for Excellence in Cat Litter, the litter is significantly lighter than other brands, and can be shipped economically.

Millions of cats are diagnosed with urinary tract infections each year. If not detected early, these infections can quickly become severe and even cause death. Pet Ecology's sickness-indicating cat litter is the only known non-prescription cat litter on the market that alerts pet owners to seek veterinarian assistance to prevent serious feline illness.

Pet Ecology's patented sickness-indicating, color-change reactor is a controlled, six-patented factor which detects the pH level of a cat's urine and indicates whether urinary tract infection is present. The less acidic a cat's urine, the more susceptible he/she is to forming stones or crystals in the urinary tract. The color of the litter changes to varying shades of pale pink to magenta when the pH in a cat's urine is abnormal. The darker the shade of pink, the more serious the problem may be.

Perfect Litter Cat Litter is flushable and safe for cats, people and the environment, and it is the only lightweight, patented cat litter designed to alert cat owners of possible feline FLUTDs, a life-threatening feline illness that often goes undetected.

Also, Pet Ecology's mineral composition is significantly lighter in weight, in fact seventy percent lighter, than clay-based cat litter brands. A three pound bag lasts as long as a twenty-one pound bag of traditional clay litter.

Lugging a thirty-five pound container of cat litter to a car or two-story apartment building is a hassle. Since Perfect Litters is so lightweight, the cat litter can be shipped straight to the customer’s door at store prices; with no hassle.

This unique litter outperforms all the other litters in every measurable way, from odor control to convenience. In addition, its patented formula helps monitor potentially fatal Feline Lower Urinary Tract Disease (FLUTD), which is responsible for millions of vet visits annually. Perfect Litter helps determine when a pet cat has an imbalance, possibly signifying an infection that requires veterinary assistance. The easy-to-read Sickness Indicator chart on the package can help determine how serious the problem may be.

Perfect Litter absorbs four times as much, even though it is 70% lighter, than the standard clay-based litters. This virtually dust free, low tracking litter is made from natural biodegradable components and contains no clay, sand or harmful carcinogens.

It clumps and flushes easily and is safe for all septic systems.

In addition, Pet Ecology's superior odor control neutralizes litter box odors, rather than masking them. It does not contain any perfumes that irritate cats. Perfect Litter uses the superior odor control of Germicide 10, a natural, non-toxic odor eliminator that actually neutralizes litter box smells. Perfect Litter Cat Litter from Pet Ecology is safe for pets, people and the planet.

PECD’s cat litter's product attributes make it convenient for everyday use or used as a healthy check-up measure. Perfect Litter Cat Litter is designed to meet the highest standards of cats and their people.

PRODUCTS IN DEVELOPMENT

. "Pet Ecology Perfect Litter Alert" for the indication of diabetes, pregnancy (for breeders) and upper urinary tract infections in cats . "Vita Dog" Vitamin D enriched fat free dog treats. . Fat Free cat treats . Kitty-De-Lite microwaveable cat food . Pet Ecology Simply Organics, an all inclusive natural remedy for common pet health problems such as ear ticks and fleas, which can be obtained without a vetinary prescription.

COMPETITION

. Although there are substantial competitors, including The Clorox Company, Church & Dwight Co., Inc. (Arm & Hammer), Ralston Purina Co. (a part of Nestle, SA), and The Iams Company (a part of Procter & Gamble Company), . None of the competitors in this industry has market place dominance of the shop keeping unit ("SKU") space sold by retail food and drug chains. The market's leading SKU only has a 2% share

INTELLECTUAL PROPERTY

Patents

. PECD holds six pet product patents all related to animal litter with odor control that indicates lower urinary tract infection in cats.

. The patents are for "animal litter" and are not limited only to cat litter. . PECD is therefore free to develop indicating and non indicating litters for a wide range of applications from large animal (such as horses) to small animals (such as ferrets) should there prove a need and a market. PECD also has two additional patents pending or proposed. . PECD’s intent is to improve its patents through systematic research and development relating to product improvement and additions. The process known as "continuation in part" (CIP) allows PECD to submit for product modifications without having to apply for a new patent.

Trademarks

. PECD has also registered one trademark, and has applied for four other trademarks, in connection with various naming conventions, including Pet Ecology . Has applied for trademark registration with respect to other products to the extent those products are marketed under distinct future brand names.

MANAGEMENT

Ralph J. Steckel Has served as President, Chief Executive Officer and a director of the Company since its inception in 1996. Mr. Steckel has a specialized career in strategic new product development, including a lengthy period serving in consumer marketing at Colgate-Palmolive, after which he consulted in the new product development area with Alberto-Culver, Dow Corning, S.C. Johnson, Conair, Bausch-Lomb, Curity Products (Colgate-Palmolive), Ralston-Purina, Ray-O-Vac, Rit-Dye, Sterno (Colgate-Palmolive) and Westwood Pharmaceutical, among others. Mr. Steckel is a graduate of the University of Baltimore, Maryland with a BS Degree in Marketing and Public Relations with post graduate work at the same institution in Business Economics.

Robert J. Salluzzo Has served as Chief Operating Officer and Chief Financial Officer of the Company since April, 2007, and has been a director of the Company since June, 2007. Prior to joining the Company, for more than five years, Mr. Salluzzo has owned and operated a consulting practice aimed solely at the needs of emerging and development stage companies. Mr. Salluzzo is a Certified Public Accountant. In the early years of his career, Mr. Salluzzo was initially with Price Waterhouse & Co., an international accounting firm, and later formed his own accounting firm which he merged in 1985 into a major regional accounting firm located in Albany, New York. As a consultant since 1992, Mr. Salluzzo has functioned as the chief financial officer and/or chief operating officer of numerous organizations. Mr. Salluzzo is a graduate of St. Bonaventure University, and served as an Army officer in the US Army Field Artillery.

Weston Kirby Has served as Secretary of the Company and has been a director of the Company since July, 2006. During the period of time from January, 2000 to May, 2003, Mr. Kirby was the co-owner of a branch office of Pro Integrity Securities (a brokerage firm). From May, 2003 until May, 2004, Mr. Kirby was operations manager for First Advantis Securities (a brokerage firm). Mr. Kirby was self-employed as a business consultant from May 2004 until August 2004. Since August 2004, Mr. Kirby has been employed by the Company in a variety of managerial capacities.

Alexandra Fincher Has been a director of the Company since 1999. Ms. Fincher has been the President and owner of Alexandra & Co. (a company specializing in meeting and events planning, conventions, political campaigns, fund raising and community and business events) since establishing such business in 1995. For more than the previous five years, Ms. Fincher has been in various management positions with American Airlines, Inc. (an airline business). Ms. Fincher holds both a Bachelor and Masters degree from City University in Washington.

Alexander Schauss, PhD, FACN Has been a director of the Company since 2007. Dr. Schauss has been the President, and owner of AIBMR Life Sciences, in Puyallup, Washington (a natural and medicinal products research firm). Dr. Schauss has held a number of academic positions, and has studied nutrition and botanical medicine for over 30 years. He is a Member of the American Society of Nutrition, the Society for Food Science and Technology, a Fellow of the American College of Nutrition (FACN), an Emeritus Member of the New York Academy of Sciences, former Chairman of the Food Policy Council of the National Council for Public Health Policy, an Honorary Founding Member of the British Society of Nutritional Medicine, and Emeritus Executive Director of the American Preventive Medical Association. Dr. Schauss earned his undergraduate, graduate (summa cum laude), and doctoral degrees at the University of New Mexico at Albuquerque and California Coast University in Santa Ana, respectively.

IPOdesktop (ID) SAFE HARBOR STATEMENT: Statements contained in this document, including those pertaining to estimates and related plans, potential mergers and acquisitions, estimates, growth, establishing new markets, expansion into new markets and related plans other than statements of historical fact, are forward-looking statements subject to a number of uncertainties that could cause actual results to differ materially from statements made. ID provides no assurance as to the subject company's plans or ability to effect any planned and/or proposed actions. ID has no first-hand knowledge of management and therefore cannot comment on its capabilities, intent, resources, nor experience and makes no attempt to do so. Statistical information, dollar amounts, and market size data was provided by the subject company or its agent and related sources believed by ID to be reliable, but ID provides no assurance, and none is given, as to the accuracy and completeness of this information.

DISCLAIMER: The information, opinions and analysis contained herein are based on sources believed to be reliable but no representation, expressed or implied, is made as to its accuracy, completeness or correctness. Past performance is no guarantee of future results. This report is a paid advertisement and is for information purposes only and should not be used as the basis for any investment decision. ID has been compensated up eighty five hundred dollars from a third party for preparation and posting of this report and other advertising services. This constitutes a conflict of interest as to ID’s ability to remain objective in its communication regarding the subject company. For detailed disclosure as required by Rule 17b of the Securities Act of 1933/1934 contact IPOdesktop, 11693 San Vicente Blvd., #350, Los Angeles, CA 90049. ID is not an investment advisor and this report is not investment advice. This information is neither a solicitation to buy nor an offer to sell securities but is a paid advertisement. Information contained herein contains forward-looking statements and is subject to significant risks and uncertainties, which will affect the results. The opinions contained herein reflect our current judgment and are subject to change without notice. We encourage our readers to invest carefully and read the investor information available at the web sites of the U.S. Securities and Exchange Commission (SEC) at http://www.sec.gov and the National Association of Securities Dealers (NASD) at http://www.nasd.com. The NASD has published information on how to invest carefully at its web site. Readers can review all public filings by companies at the SEC's EDGAR page.