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BUSINESS |
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. Provides mobile drug reference tools to healthcare professionals and interactive services to the healthcare industry. |
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. EPOC believes its products help healthcare professionals make more informed prescribing decisions, enhance patient safety and improve practice productivity. |
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USER NETWORK & PLATFORMS |
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. User network consists of over one million healthcare professionals, including over 300,000, or over 45% of, U.S. physicians.
. U.S. mobile platforms include Apple® (iPhone®, iPod touch® and iPad™), Android™, BlackBerry®, Palm® and Windows® Mobile devices.
. To date, jas worked with all of the top 20 global pharmaceutical companies by sales and over 350 individual pharmaceutical brands to engage with healthcare professionals through EPOC’s interactive services. |
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STRONG BRAND |
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Drug references |
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. EPOC believes physicians trust Epocrates for accurate content and innovative offerings and use EPOC products more than any other mobile drug reference tool. |
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. Healthcare professionals access information such as dosing, drug/drug interactions, pricing and insurance coverage for thousands of brand, generic and over-the-counter drugs. |
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Market research |
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. Provides the healthcare industry, primarily pharmaceutical companies, access to our user network to deliver targeted information and conduct market research in a cost-effective manner.
. Services include DocAlert® clinical messages that deliver product news and alerts to healthcare professionals. |
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Virtual Representative Services
Including drug detailing, sampling, patient literature delivery and the ability to contact drug manufacturers, are designed to supplement and replicate the activities of pharmaceutical sales representatives. |
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COMPETITION |
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Competes with other companies in two primary areas |
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. For users of the types of clinical information EPOC offers
. For budget dollars from pharmaceutical clients. |
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Drug and clinical reference tools
Competes with Medscape, a division of WebMD, LLC, and UpToDate Inc., among others. |
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Interactive services |
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Competes with Medscape, Physicians Interactive and others that provide:healthcare-related online portals and other websites that attract physicians by providing clinical information; and electronic detailing, electronic newsletters and other electronic marketing companies. |
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Market research business |
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. Competes with firms such as Medefield America and All Global, among others. Both of these firms recruit physicians to participate in surveys, often by phone, fax, email or traditional mail.
. Also competes with the recruitment divisions of market research companies that have assembled their own survey panels of healthcare professionals. |
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Electronic health records |
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EPOC plans to enter the EHR market and expects to compete with companies selling EHR solutions to solo and small group physician practices, which include eClinicalWorks, Allscripts and others. |
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USE OF PROCEEDS |
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$44mm from sales of 3.6mm shares. Shareholders intend to sell 1.8mm shares |
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. $29mm (66%) to pay deferred dividends |
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. Balance for general corporate purposes |
