BroadSoft (BSFT) IPOreport
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AFFINION GROUP

BroadSoft (BSFT)
$248mm market cap at price range mid-point of $10

BUSINESS

Provider of software that enables fixed-line, mobile and cable service providers to deliver voice and multimedia services over their Internet protocol-based, or IP-based, networks

SUMMARY

. The license business is essentially flat, which means no growth
. The maintenance fees & services are now equal to the licensing fees
. Gross margins are declining
. Loss continue, lots of competition
. Not very exciting

COMPETITION

. Primary direct competitors consist of established network equipment companies, including Alcatel-Lucent, Avaya Inc., Comverse Technology, Inc. (through its acquisition of Netcentrex S.A.), Cisco, Ericsson, Huawei, Metaswitch Networks, Nokia-Siemens Networks, Nortel Networks Corporation and Sonus Networks, Inc.

. Some of the network equipment companies with which BSFT has non-exclusive distributor partnerships may also provide, as a package, their own network equipment in combination with IP application software that they have developed.

INTELLECUAL PROPERTY

Six U.S. patents. One European patent, two Canadian patents and two Australian patents, all of which are counterparts to certain of the U.S. patents.

USE OF IPO PROCEEDS

2.5mm shares from shareholders, 5mm shares from BSFT for $45mm

. $4.3 million to redeem preferred stock
. $14.3 million to repay debt
. Balance for working capital.

BroadSoft (BSFT)

BSFT, C, 6

Post-IPO shares: 24.6mm

IP software

Gaithersburg, Maryland

2007

2008

2009

March '10qtr

IPO Mkt

Revenue ($mm\)

$62

$62

$69

$18

Cap (mm)

. Licenses

$46

$40

$38

$9

$246

. Maintenance & fees

$15

$22

$31

$9

@$10

Gross margin %

80%

78%

75%

72%

Profit (loss)

-$1.7

-$11.2

-$7.8

-$2.6

Profit (loss) % of revenue

-2.8%

-18.1%

-11.3%

-14.6%

VALUATION RATIOS

IPO Mrkt

Price /

Price /

Price /

Price /

% offered

trailing 12 months thru March

Cap (mm)

Sales

Earnings

BookValue

TangibleBV

in IPO

BroadSoft (BSFT)

$246

1.1

-35

7.2

9.3

30%

SCORECARD

Mgt

Market

Market Do-

Proprie-

Total

1-5, 5 is high

Growth

mination

tary

rating

20 is perfect

1

2

2

1

6